Custer
Nestled in the heart of the Black Hills, Custer, South Dakota is a small town with big stories. Established in 1875 during the Black Hills Gold Rush, Custer holds the distinction of being the oldest town in the region still in existence. Today, it serves as a gateway to some of South Dakota’s most iconic sights. With historic buildings, locally owned shops, and friendly diners lining Mount Rushmore Road, it offers a laid-back atmosphere that balances Old West charm with modern-day hospitality.